August 27, 2014
Well good news, surprising news, totally gob-smacked news! I made it to the top 50 for Lilla Rogers’ Global Talent Search for 2014. Which is a pretty amazing feat, since 999 entrants applied from 50 countries around the world. If you are wondering about what you win…you win a two years artist representation with Lilla Roger’s and a few other things to go along with it. So here are the top 50 on Lillas’ site and here are all the contestants.
I was so not expecting it, especially because usually I know in my heart of hearts when I make a piece that ‘sings’, and this one steered just a little bit too far away from my normal style, mainly with colours and adding more objects, so I was not so sure about it.
Oh I tell ya, I was totally and utterly confused with my direction! I wasn’t sure if I should go down my abstract AMMIKI range or my NOMUU cute characters look, and below you will see a video showing what steps and iterations I went through to get the final piece! It took me two whole days to work on all these pieces and come to the final one. I think I was confused because of time constraints and stress. I was just going a bit crazy with it all, but it did work out in the end. But I was certainly fretting and worked on it right up till an hour before submission deadline!
The brief was a mini terrarium art print and you could target either adults or children. I guess I am lucky that I do know both of these markets quite well. Art prints are practically what I sell day in and day out. So I was lucky in that respect. I do have a little bit of inside knowledge to what people want, just through observation and feedback, but having said that, doesn’t mean I always nail it. But I always ask myself questions like this when I am creating an art print, such as, ‘does this look like an art print that would be suitable for walls? Does it look like an art print, or does look more like a book cover, or something that is more suitable for different surface like a journal, or a toy and lastly I ask myself would I hang this up in my own house and would I stop to buy it in a store?”
So anyway, halfway through my iteration process I had to have a little talk with myself and asked myself, “What do I actually want? Do I want to sell my cute characters or my abstract art? Which suits Lillas’ aesthetic more? And if I had to choose between the two mediums, which would I pick?” And I said to myself, “Easy I love doing my Nomuu characters, they touch the hearts of many people, including me”. So I went with my gut instinct in the end. I suppose I could of mixed the two together, but my brain was not really prepared to experiment with that.
Even though a lot of the iterations didn’t make the cut, I know I can go back and work on them and make some lovely pieces. This is how I work all the time, I get one project and do lots of different mock-ups. I don’t tend to work on just one design and concentrate solely on that particular design. I hop, skip and jump between designs until I start feeling something. I don’t know if it is the best approach, but it seems to work for me. I also like that I can go back at any time and rework on designs that don’t make the cut. Like for example this design here that submitted for my MATS course earlier this year, which I liked but I didn’t love. However, I had something close to this design in one of the earlier concepts and I knew this would work better to sell as a print later down the track. I didn’t submit this second one in the course, because we had a brief with colours and paper size that we had to adhere to. I then went on to create a set to work with each other which you can see here and here
The main thing I wish I could go back and fix is the outer background (linen area). It should of had some elements on it to make it flow better. Maybe some pattern repeats or some light leaves or something, but it is what it is!
In addition, I thought I would mention some great designs I stumbled across in the main gallery (in no particular order) that I really loved. Of course I loved the Top 50 designs, but thought I would like to give a shout out to those in the main gallery. Conrats to everyone who parcitated, you should give yourself a pat on the back!
lucy banajhi ** Actually Lucy made the Top 50, my mistake.
Okay so now I got to get to work, on the next brief. EEK!